Getting Out The Vote
Your Vote Matters. Obama said, "There is no such thing as a vote that doesn't matter. It all Matters." Yet, in America, there is a long-standing challenge with getting our youngest voters to act.
Less than 50% voted in the 2016 election. The aim of this work is to reach young voters and change that. Primary research showed significant voter apathy. Something needed to be done. A campaign was developed to challenge this apathy. "Would you let them vote for you" showed our young non-voters who would be taking their place if they didn't step up and vote. It worked!
Research plan, process and outcomes
