The Love of Sneakers

It is undeniable that sneakers have taken over the footwear scene. Once reserved for athletes, it is now for everyone and worn everywhere.

The sneaker market is now over $75 billion worldwide and is estimated to reach over $90 billion within the next five years. It seems everyone wants a piece of the action. Sneakers are, at the very least, redefining how we dress and define style. This research into sneaker culture and people’s preferences has given access to breakthrough insights and inspiration for future sneaker design and platforms. Come on in and walk through the Ideal Sneaker Experience. Hope you come out of this with a new spring in your step!

Research plan, process and outcomes