How Doers Get More Done
From the time The Home Depot announced an $11B investment, we began designing our plans for how to communicate the power of what it could do for our customers. It was built and grounded in the fundamentals of our brand to empower doers.
Today Customers demand more from retailers and brands than ever before. The expectations are higher, and the range of comparisons aren't just in our competitive set, but across the landscape of all the companies they interact with. You're coming up with your own examples, but here are two to consider for the time. Amazons with its incredible delivery, simple search and check out. For Dominos its order tracking… but the list goes on. While it’s true The Home Depot has great products and those brands are critical to their success, the customer wants more. So, the pressure was on. Today Value means more than saving money, and the tools and services the investment launched delivered a better, more convenient customer experience and one that is unique in home improvement.
Project Highlights:
New Tagline
New communication strategy
New advertising campaign across internal and external channels
Capabilities
From the time we announced our $11.5 billion investment, we have been designing our plans for communicating the power of what it could do for our customers. It’s built from our investment strategy and grounded in the fundamentals of our brands purpose to empower doers. Today Customers demand more from retailers and brands than ever before. The expectations are higher, and the range of comparisons aren't just in our competitive set, but across the landscape of all the companies they interact with. As you read this you are coming up with your own examples. Amazons has simply incredible search and check out, Dominos order tracking… but the list goes on. While it’s true The Home Depot has great products and brands and they are critical to our success, the customer wants more. So, the pressure is on.
Value means more than saving money, and the tools and services we have deliver a better, more convenient customer experience and one that is unique in Home Improvement.
The Home Depot from More Saving More Doing to How Doers Get More Done.
